The story behind ‘Jimmy’s…’
Jim Cregan, a Dorset lad, had enough of English winters and decided to ‘up sticks’ and go traveling for a year round Oz with his lovely lady, Sophie. They bought a truck, converted it into a home on wheels and hit the road. Magic. With boards, camping kit, stoves, wood, music and fire in their hearts they made it down to their favourite place in the world, Tasmania. Alongside the wonders of the land, sea and adventures was a craze. The craze, Iced Coffee. Jim fell in love with the stuff and drank it after surfing, on long road trips, as a hangover cure and for heaps of other occasions. He realised this epic product didn’t exist in the UK so he began writing to these Iced Coffee companies asking if he could franchise it. (Although saying that, he had no idea what was involved in a franchise).
After their amazing mission and returning home to nothing but sweet and sickly Iced Coffee, he decided enough was enough. Jim persuaded his older sister Suzie, an endurance motorbike riding, charity fund raising legend cafe owner to take part in the escapade to bring proper Iced Coffee to the UK. They both used her award winning cafe as a late night laboratory, concocting all types of brews under the Iced Coffee umbrella until they found the right flavour.
They realised that if they wanted the UK to be able to drink Jimmy’s, they weren’t going to be able to make tonnes of the stuff from her shop so they began picking up the phone, writing emails, hand written letters and talking to anyone that would listen.
Since the first lab session on that cold November morning in 2010, they have created the Jimmy’s Iced Coffee which you can now find and enjoy today. They sold their first carton in Selfridges, London on April 7th 2011 and now have listings with Waitrose, Ocado, Welcome Break petrol stations and a heap of wonderful delis and cafes across the length of the UK. Enjoy!
Posted by claire in Beverages on March 13th, 2012.